OUR STORY
Khela was born from the idea that femininity doesn't fit into a single definition; it's a constantly evolving form of expression, intertwined with strength, playfulness, and identity. Each piece is designed to stand by the woman on this journey of transformation, accompanying her in expressing herself with ease, comfort, and self-assurance.
At Khela, we create space for women to redefine femininity according to their own rules. We believe that style is a language of personal expression; we aim to offer pieces that allow every woman to tell her own story with confidence. We see Khela not just as a fashion brand, but as a space where femininity flourishes and is discovered, guided by the women who wear it.
KHELA
The brand name comes from the Sanskrit word Khela, meaning "playfulness." This word, which also evokes a sporty, passionate, and free spirit, is central to the brand's character.
OUR PHILOSOPHY
At Khela, we believe in slowing down the fast-paced, trend-driven rhythm of fashion. Instead of rapid consumption, we prioritize longevity; we embrace an approach where what is worn retains its meaning regardless of the season.
Women Producing Together
Khela is a brand founded in 2021 by Ceren Bulut and is largely shaped by women today. From design to production, from decision-making processes to daily operations, women's labor, perspective, and intuition are present in every stage of the brand. Khela's world is built on an understanding where women's voices are heard, their ideas are valued, and collaborative production and growth are considered natural.